~ Dear L'apprenti ~

In our today's lab, we are having a discussion regarding on how L’apprenti can promote their products by having a website?. By referring on www.intekmaresort.com.my, we come up with a suggestion to having a website as a market tool for L'apprenti to promote their products.


So, this is a sneak peek on our report,

'Instead of having only a blogspot as a tool market, L'apprenti can also set up their own website or homepage in order to acknowledge their product to the potential customers. In making of the website, there are several thing that has to be considered such as the appearance, content, functionality and also website usability. By taking Intekma Resort's website as our reference, we can forecast that L'apprenti product can be promoted by using the website. The information such as location, specialty, product and services, and contact numbers have to been include so that the customers can reach in easily. As the website is easy to change, it must be keep updating, this will increase the excitement of the customer .Furthermore, we can apply any marketing tools that cooperative with the website such as Google AdWords to increase the effectiveness of the website. In addition, the arrangement of the information and data in the website must be in a proper order and professional so that the customer can be keep engaging and they can explore more about L'apprenti's products.'

As a conclusion, our knowledge regarding on setting up a good and effective website have become more and more deeply. Since the first time that we does not care enough to see the benefit of a website until now we know that how important is the website in a certain businesses. it not just only a tool of marketing but also a tool of communication.

~Access Make It Simple~ + Pre-campaign report ( Work-in Progress )

               ~ Access Simplifying Data ~

Fact of the day:Other than Microsoft Excel we can also use Microsoft Access to manage our data. Wow, i had never paying attention on other available things in the set of Microsoft Office except the most common one such as Microsoft Word , Power point and Publisher. In addition, i never took any computer class. So, this is kind a new knowledge for me. However, i thought that by knowing this skills, it will help me a lot in the future. I am very excited to know more on ways that technology can make our work becoming more and more efficient. Well, to compare what technology that human used to make a database before this with the nowadays technology , we should be thankful. we can save our time by throw away the tedious work. okay, back to the heading topic, what is the Microsoft Access anyway? [Microsoft Access is a database creation program that allows for anyone to easily maintain and edit a database. It is suitable for anything from small projects to large businesses, and is a very visual program. This makes it great for performing data entry, as you don’t need to work with tables and spreadsheets.] http://www.wikihow.com/Use-Microsoft-Access

Microsoft Excel VS Microsoft Access

Basically, Microsoft Excel is a spreadsheets that easy to set up. everyone can do it. while, Microsoft Access is a database that simplify things over time and not as easy as the Excel. These two software are actually made up for compliment each other. Both of the software had it owns weakness and strength. you can see more on this topic here. http://www.fmsinc.com/microsoftaccess/dataanalysis/versus-excel.html

This is our 1st trial on using the Microsoft Access

Pre-Campaign Report : Work-in Progress

On the last Tuesday, we had our 1st meeting with our client in the Red Card Cafe Bangi. we had been entertained by Cik Shaniza which is the manager at the cafe. we had collected enough information to be included in the client overview. Next, for the strategy, we had proposed a several keywords to be tested in this mission.

we have only around 10 days more to complete the report. so, i hope that we will able to complete it in this within time given and able to convince our client with our presentation on 23/4/2015.

Hi Newbies! : All About the Website . .^____^

WEBSITE EVALUATION

Now, ladies and gentleman, Does your website have what it takes to be the best website ever? . why is it important to updating and renovate your website? because you are handling with a human basically, the website is actually a tool to communicate with your potential customer. so, put yourself as a potential customer. what do you expect from the website? is that website give you the information that you asked for. Okay, these are the things that you all have to be considered when you want to build up a website:-

1. Appearance
2. Content
3. Functionality
4. Website Usability
5. Search Engine Optimization

In our lab today, we are able to critic red card cafe's website. hehehe

based on our finding, 

Appearance - no problem with the color,they use mainly red and white              color. Quite fascinating and attractive. 
             the menu images are very,very,very eye's appealing.
Content       - informative enough. 
Functionality - we thought that perhaps that they can add another                   functional button which is a service button because                 we found out that the 'about us' button's content                   the mixture of history and service that their 
                offer. 
Website Usability - Presentation of information and choices in a                         clear and concise way. website is appropriate                       for all ages and gender.

WEBSITE EVOLUTION THEORY

THIS IS AN INTERESTING THEORY BY HANSON & KALYANAM,2008 REGARDING ON A FLOW OF WEBSITE :-

every website must start with a :-

1. online presence which are email or website as info

2. Interactive Marketing- communicate a customers

3. Online transaction such as e-commerce and penpal

4. Loyalty building features such as the necessity of log in. eg: Social media



However, Social media has cross the flow directly from 1 to 4. there skip the procedures of number 2 and 3. this what we called leap frogging. 

AWESOME RIGHT? 

~All for One and One for All~

THEY ACCEPT US ! 

Assalammualaikum and hi. ^_______^

Red Card Cafe was allowed us to applying Google Adwords on their website. Yay ! thanks to Allah and all my group members of their very excellent work and cooperation. Me as the captain had register on GOMC(Google Online Marketing Challenge)and from now on, we have to prepare on the pre-campaign report as the date of presentation is around the corner. We are also have to present it in front of our client. Seems scary............ >0< ! . However, flying red group will never give up before the real games begin. 

Today's Lab

I had learn on how to calculate menu cost by using Microsoft Excel. It is a really simple application that making our life easier. we just have to key in all the ingredients and wallah! all the cost will be calculated by it's own but we have to known all the quantity and price for each item that we used. the special part is the result of all the costing will turn up as a pie chart also. so, for those that too lazy to read, they can see the menu cost visually. 

Here are the result of my trial to used this method; 

and credit for my Dr Fareed Ismail as he allows us to use this formulation if we decided to open up our own restaurant someday. Hehe..Thanks Dr. ^______________^

nahtafi bihazal qodar (that's it for now) ^____^

Thank you for reading my words.

~ APPETIZER ~

THE CHOSEN RESTAURANT & 'ALL ABOUT THE EXCEL'.

~Today's lab~

yaa- Salammualaik . . ^_____^

In our today's lab, we managed to pick some restaurants that we want to work with. 

here are some of the shortlisted restaurants

- @grills Restaurant Bangi

- The Grato (Italian and Western Food)

- Red Card Cafe

-Wadihana Islamik Kitchen@steakhouse

let's approach them! !

next, we are able to learn on how to use the Microsoft Excel in order to digitalize the so-called headache abundant of numbers. No more paper to record the information and instead we can be more friendly to our environment. we can also visualize the numbers into a chart so we can understand the data more clearly. 

hah~ this is my attempt to get used to the Microsoft Excel, so please be nice to me ... T.T
as you can see, from the data with numbers, we can visualize it into varieties of chart. how appealing is that?. 

Google AdWords Challenge Me >0< ! !

Google AdWords

Google Online Marketing Challenge ( GOMC )

Google Adwords is the platform for all the business people regardless on their type of business to grow their business effectively in the online market. The mechanism of this application is to make the business's website to be the first or main list when the potential customers search anything that related to their business on the Google. Customer can buy or call to the business directly when their see that business advertisement. Moreover, we can set the time when we want our advertise to come out and by using the power of words we can synchronize what words that potential customer will use to searching for something with the words that we will use as the words related to our business. Planning also play an important roles in this project since Google will gives us $250 to work on with this project. Every click by the potential customer, we have to pay. In a nutshell, I fell honored as I had given an opportunity to work on this project with all my coursemates. I hope that we can makes our restaurant's website that we will choose can be the top searcher choice and will generates more and more customer.